“We can’t stand by, knowing what we know now,” says Sian Sutherland. “It’s simply too important.” Sian is the co-founder of A Plastic Planet, a UK-based environmental action group, and one of the driving forces behind the world’s first dedicated plastic-free supermarket aisle.
Following input from A Plastic Planet, the aisle opened in February at the Amsterdam branch of Dutch organic supermarket chain Ekoplaza. Standing in the supermarket, surrounded by goods packaged in compostable biomaterials made from plants and trees, Sutherland believes shoppers are increasingly seeing through the ‘lie’ that we cannot do without plastic packaging.
“When we began this two years ago, no one talked about the plastics problem. But if you don’t know what the problem is now, you must have been hiding in a cave for the past 12 months.”